Catch Your Customer in the Right State of Mind
Timing is the essence of all success, it is said, and there are few places that this could possibly be more true than in the world of business. The fact is, no matter where a person goes in the world today they are not going to be able to find a better piece of advice than this if they are looking to succeed in sales. The reason is because you can have a really terrific sales pitch and a slick marketing campaign, a terrific product or totally enviable service to offer, but if you are targeting people who are at a place in their lives when they are not interested in buying anything then it ends up being a total waste of your money and their time. Plus, you also end up building a level of resentment and irritation that is going to be tough to wash away. The real secret to success comes from understanding that what people need is to be broken up into more than just demographics and this is where the closer to real time tracking that marketing firms are able to do now is helping.
By keeping track of when and how customers buy, we can figure out what the overall “mood” of their life is from one section of the year to the next. This allows us to say that impulse buyers sweepstakes leads are going to be more profitable than other leads because these are proven purchasing people. This is the real truth about selecting more than just demographics to market to.